Serie A

Throughout the years, ISG has evolved the production and commercial model of Serie A.​

Technological developments have enabled ISG to change the way in which Serie A commercialise virtual assets, optimising production resources and dramatically increasing revenues.​

In 2015, ISG began producing virtual goal mats on-site for a total of 3 feeds (1 for the domestic market and 2 for the international market). In 2018, the model adopted a hybrid approach, producing on-site 1 domestic feed and, remotely, 4 different international feeds. In 2021 – 24, the model enabled multiple assets to be inserted remotely on the domestic and international feeds, while also delivering post-match analysis and reporting for the League and the Clubs.​

  • Remote virtual media production on clean feeds from ISG MCR
  • Virtual media inventory management via ISG Connect Technology
  • Virtual and traditional media sale and combined traditional + virtual partnership deals
  • Post-match reporting via ISG Connect technology
  • On-going consultancy on virtual media commercialisation, focus on Betting & Gaming sector​
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Matches Per Season

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Types Of Virtual Assets

Related Work

Work
with us

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