CONCACAF Gold Cup 2023
Appointed by CONCACAF to open new revenue streams by leveraging the very latest in sports technology, we were able to showcase our extensive portfolio of advertising solutions to meet unique challenges. Across 40 matches in 15 venues throughout North America, TGI Sport supplied stadium branding and signage, on-field Perimeter LED, commercial and institutional digital content and virtual overlay technologies. At select venues we also showcased the remote combined delivery of both virtual LED and virtual carpets.
We deployed our proprietary platform The Vault to streamline all digital content processes, including artwork approval and LED playlist creation. This resulted in the provision of a tailored advertising solution to meet specific requirements and drive incremental revenue for rights holders.
14 erase and replace matches, using virtual overlay technology to broadcast different messaging simultaneously on the in-stadium LED perimeter boards across 3 feeds.
TGI supplied an on-site production of 2 virtual 3D, showcasing Qatar Airways on 3 feeds.
12 PADS Matches, in-game broadcast advertising minutes of over 3200 minutes across 3 different broadcast streams for Mexico, Can/USA and Caribbean regions.
Stadiums
Branding Artwork pieces
Meters of Perimeter LED
Branding Items Produced
LED Systems
Sq ft of Substrate
Unique LED Playlists
Digital Creative Files
Minutes of Commercial Inventory Across
International Parallel Feeds
